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Cleaning company marketing

Cleaning company marketing that fills the calendar

Residential cleans, commercial contracts, janitorial routes. We build cleaning companies a lead engine you own: SEO, ads, and automation that turn searches into recurring revenue.

Results
$500kin new pipeline generated in the first 60 days

Growing a cleaning company shouldn't feel like this

Churn eats the growth

You add ten clients and lose eight. Without a steady inbound engine, the schedule never actually compounds.

Commercial contracts hide behind gatekeepers

Janitorial and office contracts don't come from yard signs. They come from being findable, credible, and persistent. Most cleaning companies are none of the three online.

Leads come in, but from where?

Ads, directories, referral fees. You're paying for all of it with no idea which one actually booked the job.
A recurring client, before and after

Recurring revenue only works if rebooking runs itself

Toggle to follow the same job through two versions of the same business.

Rebooked by phone

Every visit gets confirmed and rescheduled by hand, and billing waits until someone has time.

Runs on a schedule

Recurring visits schedule themselves, crews get their routes, and billing goes out on its own.

BOOKING
SCHEDULE
CREW ROUTE
BILLING
OWNER
THE JOB
REBOOKED BY PHONE, EVERY WEEK
What we run for cleaning companies

Marketing for cleaning companies, built like an operator would build it

Cleaning SEO

Own "house cleaning near me", "commercial cleaning services", and "janitorial services" in every city you serve. A thin field. Fast wins compound quickly here.

Local Services & PPC ads

Google LSA and paid search tuned to residential and commercial intent. Exclusive calls under your brand, tracked to the booked clean.

Google Business Profile

The map pack decides who gets the call. Reviews, photos, and service areas that keep you in it. City by city.

A website that converts

Fast, mobile-first, instant-quote ready, built to turn a search into a booked walkthrough. And you own it outright.
Scale Lite Tech

Intake & follow-up automation

Missed calls texted back in seconds. Quotes chased, recurring schedules confirmed, reviews requested after every clean. See business automation.

Reporting you can read

One dashboard: calls, booked cleans, recurring revenue, by channel. You'll know exactly which dollar brought the work in.

You own all of it

The website, the content, the data, the ad accounts, 100% yours, in writing. If we ever part ways, everything stays with you. Assets you own are what make your business scalable, and sellable.

Operators, not consultants. We run service businesses' systems every day. We don't hand you a deck.
Trades only. Cleaning, janitorial, restoration, landscaping. We don't do e-commerce or SaaS.
One partner, one plan. Marketing and the tech behind it. Scale Lite Growth and Scale Lite Tech under one roof.
How it works

The Scale Lite Growth system. Three steps, no mystery.

CALL
DISPATCH
ESTIMATE
3 HANDOFFS, 1 DEAD END
01 · Audit, week 1A free, honest look at your rankings, ads, reviews, and intake. You get the findings either way, no strings.
CALL
DISPATCH
INVOICE
REPORT
OWNER
THE SYSTEM RUNS THE JOB
02 · Build, weeks 2–6One sprint: website, SEO foundation, ad accounts, call tracking, and intake automation, wired together and tested.
BOOKED JOBS
MO 1
MO 12
03 · Run, ongoingWe run the engine and tune it monthly. You read one report and watch cost per booked job come down.
Free website audit

See what your website is costing you in calls

We check speed, mobile click-to-call, tracking, and where you rank in the map pack for your top city. Findings in two business days, yours either way.How this check works →
No sales call required. We email the findings. * Required.
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Results are the only thing that matter

I almost sold the business out of burnout. Scale Lite helped turn it into something that runs without me in every detail. I'm not going anywhere now.
Brittany Moore, Pest Control
FAQ

Straight answers

Residential or commercial cleaning, which do you market?

Both, tuned to your mix. Residential runs on local search, reviews, and instant quotes; commercial and janitorial run on credibility pages, outreach lists, and follow-up that never sleeps. The engine covers your split.

Keep exploring

Local SEO

Own the map pack and organic results in every city you serve.Local SEO for contractors →

Business automation

Intake, follow-up, and invoicing chase on autopilot. Hours back every week.Business automation →

Tech Services

The whole stack. Migration, integration, automation, AI. One partner.All Tech Services →

Get a free consultation

Find time with our team to talk through where you want to take the business, and how we can help you get there. We'll point out what's worth fixing first, even if it isn't us who fixes it.

No spam, no pressure. We reply within one business day. * Required.
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