Paid media management for service businesses
Google, Local Services Ads, Meta, managed against one number: cost per booked job. Not clicks, not leads. Every campaign wired to your CRM so you see exactly what a dollar of spend brings back.
Money goes out. What comes back?
You're spending on ads. You see clicks, impressions, maybe "leads." But which channels book jobs? Which campaigns pay for themselves? For most service businesses that's a mystery, and agencies reporting on clicks like it that way. We manage spend the way you'd manage it: against booked revenue.
Vanity reporting
Impressions and CTR tell you nothing about the jobs on the board. Pretty charts, no answers.Leaky follow-up
Paid leads that ring a busy line or sit in an inbox overnight are spend set on fire.Budget on autopilot
Same spend, same channels, every month, regardless of season, capacity, or what's actually converting.An ad account can look great and book nothing
Most ad reports stop at the lead. The money question is what happened after.
Spend managed like it's your money
Channel strategy
Google Search, LSA, Meta, mixed by trade, season, and service area. Budget follows booked jobs, not habit.Tracking to the call
Call tracking, form capture, and CRM tie-in on day one, so every lead carries its source all the way to invoice.Weekly optimization
Bids, keywords, creative, and dayparting tuned against cost per booked job, and paused when your crews are full.Owner-grade reporting
One page, monthly: spend, booked jobs, revenue by channel, next month's plan. Accounts and data stay yours.Wire it. Launch it. Tune it. Prove it.
See what your website is costing you in calls
We check speed, mobile click-to-call, tracking, and where you rank in the map pack for your top city. Findings in two business days, yours either way.How this check works →I almost sold the business out of burnout. Scale Lite helped turn it into something that runs without me in every detail. I'm not going anywhere now.
Straight answers
Related reading and next steps.
Paid media management is running your advertising (Google Ads, Local Services Ads, Meta) as a managed program: strategy, launch, weekly optimization, and reporting. Ours is measured on one number: cost per booked job, tied out to your CRM.
Get a free consultation
Find time with our team to talk through where you want to take the business, and how we can help you get there. We'll point out what's worth fixing first, even if it isn't us who fixes it.